Updating your website is like maintenance on your house: ESSENTIAL.
I will share some tips on where and what is important to change on your website:
- Update your landing page, regularly, not just during the pandemic. Your landing page must always have fresh information about your business and new updates. The updates do not need to be drastic, a simple image update will do the trick.
- Create a page letting your customers know how the new norms of your operations, such as business hours, limited services, etc.
- Link that page from your landing page.
- If there are changes to your services, don’t forget to update all pages in which the service is listed. Search Engines rank individual pages, not full sites.
The goal is to have updated information on all pages, so that visitors always have visibility of the latest information regardless of which page they visit first.
Here is a link to FREE COVID images you can use on your site: https://unsplash.com/s/photos/covid-19
