LIONLIST | Marketing Support for CRE Firms

Full-Scope CRE Marketing

One coordinated marketing desk for the firm, the listings, and the campaigns in between.

Whether it's a company update, a new listing, or a full property campaign, LIONLIST keeps the materials moving with a clear workflow and consistent presentation.

Need a starting point?

Tell us what your firm is managing now and we'll recommend the cleanest package path.

Get a Recommendation

Core Support

Firm and listing marketing, handled together.

Brand presence, property collateral, web updates, social content, and campaign materials stay connected instead of becoming separate one-off tasks.

FirmCredibility + updates

ListingsPrint, social, web

CampaignsCoordinated pushes

01Firm Marketing

Company profile, service descriptions, broker highlights, and credibility content.

02Listing Marketing

Flyers, listing sheets, property graphics, and campaign copy for active listings.

03Print + Digital

Print-ready pieces and web-ready assets prepared for distribution.

04Social + Website

LinkedIn content, listing pages, team updates, and ongoing site refreshes.

Firm Marketing

Keep the firm professionally represented.

The website, LinkedIn, print materials, and digital touchpoints your firm puts forward should reflect the quality of the work you already do. Most CRE firms operate at a high level, but the marketing materials don't always show it.

LIONLIST handles the ongoing firm-level marketing so your team can stay focused on transactions, relationships, and the work itself.

Firm presence Kept current

Website Profiles, services, credibility

LinkedIn Company posts + broker visibility

Proof Deals, logos, portfolio highlights

01Company profile and service page updates

02Broker highlights and completed deal posts

03Client logo and credibility sections formatted for web

04Ongoing content rhythm without adding internal headcount

Property Launch Kit Active listing

Deliverable set

One property, multiple channels.

Print-ready collateral, social assets, listing copy, and web updates organized around the same property story.

PrintFlyer + postcard

DigitalPDF listing sheet

SocialLinkedIn posts

WebListing page update

Property details received

Assets prepared for each channel

Campaign materials delivered

Listing Marketing

Give every property a stronger marketing presence.

A listing without strong marketing assets is a listing that depends entirely on who already knows you. LIONLIST gives each property the collateral it needs to work harder across print, digital, web, and social channels.

From print-ready flyers to social posts and listing pages, the materials are built for CRE, professional in tone, formatted for the audience, and ready when the property is.

Start a Listing Campaign

Full-Package Support

From website to listing campaigns, we can support the full package.

For firms that need broader support across every marketing channel, LIONLIST handles the full scope with coordinated, consistent work managed on a defined schedule.

Website

Website & Landing Pages

Full website content management, landing page builds for specific properties or campaigns, and ongoing updates to keep the site current.

Listings

Listing Manager

Optional support for managing active listings across the firm's platforms, keeping property details, photos, and availability current throughout the lifecycle.

Print Marketing

Property flyers, postcards, brochures, and offering summaries designed professionally and delivered print-ready for production or digital distribution.

Digital

Digital Marketing

Email-ready property graphics, digital flyers, and formatted assets for online distribution through broker networks and firm channels.

Social

Social Marketing

LinkedIn company posts, property feature content, broker spotlights, and consistent social presence management for the firm and its listings.

Campaign

Property Campaign Support

Coordinated multi-channel campaigns for properties that require a full marketing push across print, digital, social, and web during the campaign period.

Marketing Packages

Marketing support for the firm, the listings, or the full platform.

Each package starts with a one-time strategy fee. Monthly execution is optional: run month-to-month or prepay 6 months for a lower rate.

Monthly execution billing:

Step 1 Choose a starting package

Cub for consistent social presence, Roar for fuller digital positioning.

Step 2 Add listing support if needed

Property Spotlight keeps one active listing visible while it is on market.

Step 3 Go Pro for the full system

LionList Pro connects website, listings, lead capture, print, and reporting.

Package 01

Cub Starter Pack

Social media positioning + awareness calendar

Best for CRE brokers, agents, or firms that want to start posting consistently with a clear, professional message.

$450 one-time strategy fee

Included at Onboarding

Analysis of existing social media platforms
Recommendations to standardize message across platforms
Identification of the 2 platforms that best fit your niche
Business page creation if needed
Strategic 6-month social media calendar
1 post/week for 6 months, 24 planned posts
Each post includes graphic, copy, hashtags, and 2 platform variations

Optional Monthly Execution $250/mo

Cancel anytime · 30 days notice

Posting based on the approved calendar
1 reel per month
Swap posts for Just Listed / Just Sold events
Monthly post insights report

Start Cub Starter Pack

Recommended

Package 02

Roar Growth Strategy

Full digital positioning + lead capture + aggressive social campaign

Best for CRE firms that want to strengthen their full digital presence, build trust, and run a more aggressive social campaign.

$750 one-time strategy fee

Included at Onboarding

Full analysis of the firm's digital presence
Review of all public-facing digital assets
Recommendations to standardize message firm-wide
Platform identification + business page creation

Lead Capture Optimization

Capture & track incoming leads

Save to shared tracking spreadsheet

Automatic response to each new lead

Aggressive 6-month social media calendar
3 posts/week for 6 months, 72 planned posts
Each post includes graphic, copy, hashtags, and 2 platform variations
Focus: brand awareness, market expertise, trust building

Optional Monthly Execution $350/mo

Cancel anytime · 30 days notice

Posting based on the approved calendar
2 reels per month
Swap posts for Just Listed / Just Sold events
Monthly post insights report & strategy review

Start Roar Growth Strategy

Listing Add-On

Property Spotlight Campaign

Weekly listing visibility for one active CRE property

$150 /month per listing

For CRE brokers, agents, or firms that want one active property consistently promoted while it is on the market.

Designed for listing visibility, not full firm marketing.

Add Property Campaign

What's Included

Marketing support for one active listing

1 post per week, posting included

2 audience-focused variations per post

Broker / investor / business audience version

Local / visual / social audience version

Property graphics

Price change graphics, when applicable

Just Sold or Just Leased post when property closes

Captions and hashtags for each post

Monthly post insights report

Client provides property details, photos, logo, and listing information. Print production, mailing, paid ads, and photography are not included.

Full CRE Marketing System

LionList Pro

Full CRE website + listing manager + marketing system for firms that want website, listings, print, social, lead capture, and reporting connected.

Best for CRE firms that need more than social media posts: a connected system that supports active listings, broker visibility, lead capture, print materials, and campaign reporting.

Starting at $2,500

Recommended starting investment

Quoted based on listing volume, integrations, and scope

Start LionList Pro

Website & Listings

Website with agent profiles and listing manager
Active listing pages
Sold / leased portfolio section
Auto-pull market data based on listings

Print + Social

Just Listed, Price Reduction & Open House push to social
Closed deal → auto-generate deal announcement for social
Dynamic print PDF property flyer
Active listings sheets

Lead Capture & Reporting

Property listing lead capture
Auto-response email on inquiry, branded and listing-specific
Auto-entry into CRM pipeline on form submit
3rd-party or booking integration per broker / property
Anniversary / closing-date touches for past clients
Monthly reporting and lead tracking options

Add-On Services

Add only the extra support your team needs.

Lead Systems Lead Capture Full Flow

Inquiry capture, response, and tracking setup.

from $500

Collateral Print Media Design

Flyers, postcards, brochures, and property sheets.

from $150/item

Traffic Paid Ads Setup

Campaign setup for listing or firm visibility.

from $500 + ad spend

Website Listing Page Refresh

Sharper listing or landing page presentation.

from $750

Social Reel / Short Video Editing

Short-form edits for property or broker content.

from $75/reel

Email Email Campaign Setup

Simple email campaign structure and creative.

from $350

Operations CRM / Lead Tracker Setup

A clean place to track property inquiries.

from $500

Need a mix? Build a custom combination.

Send the pieces you need and we will recommend the simplest scope.

Ask about a custom combination

Why LionList

Built around how CRE marketing actually gets used.

Commercial real estate marketing has to support more than visibility. It has to support the firm, the broker, the listing, and the conversations that happen once a property gets someone’s attention.

That requires a different approach than a traditional marketing agency or social media calendar.

LIONLIST was built specifically for that need. We create CRE-focused marketing materials that are clear, professional, and practical for the way firms actually operate, from property visibility and broker credibility to listing updates, market communication, and client-facing materials.

LIONLIST is operated by MSSTODAY, bringing together strategy, web support, creative direction, and execution so your firm can maintain a consistent digital presence without having to build an internal marketing department.

Led by Karina Rodriguez, with more than 22 years of commercial real estate experience, LIONLIST understands the industry, the audience, and the real workflow behind CRE marketing.

Built for firms like these Credible enough for established brands. Flexible enough for focused CRE teams.

MSSTODAY has supported brands and real estate professionals across brokerages, advisory groups, and property-driven organizations. LIONLIST applies that experience specifically to CRE marketing workflows.

Boutique brokeragesSmall teams that need consistent firm and listing presentation.

Active CRE brokersIndividual producers managing listings without internal marketing help.

Developers and operatorsProperty-driven teams that need clean campaign materials.

Advisory and investment teamsGroups that need credibility, deal flow, and market presence organized.

Common Questions

Before you reach out

Do you post for me, or do you just create the content?

Both, depending on the package. With the Cub Starter Pack and Roar Growth Strategy, we create, schedule, and publish your content directly. With the Property Spotlight Campaign, we deliver ready-to-post materials you can publish yourself, or we can post them for you if you prefer. We'll confirm the workflow during onboarding.

What if I don't have professional listing photos?

We work with what you have. CoStar renders, property owner-provided photos, Google Street View, or even high-quality phone photos can all be used effectively. We'll let you know during onboarding if we think any assets need upgrading and what options exist.

How much of my time does this take each month?

Very little after the initial setup. Onboarding takes about 30–45 minutes. After that, most clients spend less than 1 hour per month reviewing drafts and approving content before it goes out. We handle the writing, design, scheduling, and publishing.

Can I cancel anytime?

Yes. Monthly retainers have no long-term contract, cancel with 30 days' notice. One-time setup fees are charged at the start and are non-refundable once work begins, but there's no ongoing obligation after that.

Do you work with individual brokers, or only brokerage firms?

Both. We work with independent CRE brokers, small boutique firms, and larger regional brokerages. The Cub Starter Pack is particularly popular with solo brokers who want to establish a consistent presence without managing it themselves.

Still have a question? Send it through our form and we'll answer before we talk.

Marketing support for CRE firms and the properties they represent.

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